This will feel like a gift to your ideal client. Use This Strategy: Describe what your ideal client is tolerating. Why This Works: Change is hard - and most people tend to stick with what they already know. Even when their current situation is really uncomfortable. EVEN when their current situation is clearly intolerable. Your ideal client probably has shame about being in this situation. They feel stuck, which can be terribly discouraging and paralyzing. Describing your ideal client's...