Maybe you're seeing a theme in these Brand Clarity Lessons...it's really all about THEM (not you, not me). When you can see the world - and describe what's possible - from your ideal client's perspective, it shows that you understand their experience. This creates a bond that makes them feel seen - and safe with you! When this interest in your ideal client is genuine, it becomes an important part of YOUR brand! Today we're getting into some of the nuance that is important to consider as you...