We're bombarded with selling and marketing messages. It's rare to experience genuine, personal connection - especially when people are expecting marketing! (This is why this strategy works for well!) The Strategy: Tell them why you care about your work. Why This Works: Your ideal client needs to hear that you genuinely care about your work. When you share the values and experiences that have lead you to do what you do, your ideal client can develop the trust in you they need to feel confident...