One of the biggest barriers that keeps your ideal clients from trusting you can be solved by being direct. Use This Strategy Tell them exactly what makes you good at what you do. Why This Works Your ideal client NEEDS to hear from YOU about what makes you good at what you do. (btw, I know this is HARD, but tough-love >>> this is a basic expectation, so let's figure it out for you!) Unfortunately, most people have a hard time being specific and direct about their positive qualities. You may...