Be the champion they've been looking for. Use This Strategy: Tell them what they deserve. Why This Works: Describing the aspirational future that your ideal client wants and telling them they deserve to have it positions you as their champion. We all secretly want our own personal champion, amiright? You're also future-casting a vision for them and shining a light forward toward their end-goal. When they can see themselves - at the point at which they finally get the outcome they desire -...