Today's strategy helps you deepen the connective powerof your stories. The Strategy: Describe the pivotal moment that made you care about your work. Why This Works: Your ideal client needs to know that something in your personal experience drives you to do your work beyond money. To trust you, they need to hear that you care about your work, in a way they can see. (and hopefully, you love your work, not just the moola it brings you. If you're just in it for the money - sorry, but people will...