Brains are freaking fascinating. Just one word can sooth this savage into compliance! Run your own experiments to see just how effective this strategy is - and tell me about your results! Use This Strategy: Use the word "because." Why This Works: One of your brain's main jobs is to make sense of things. The word "because" justifies and explains things to your brain - and to your ideal client's brain. (Note: even if the justification is flimsy, it still works! but be a good doobie and don't...